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ITF Billie Jean Cup by Gainbridge

November 2022 brought more Game, Set and Match to Grapefruit, with the planning and delivery of the event branding for the Billie Jean King Cup Finals by Gainbridge in Glasgow. Billie Jean King Cup showcases the best of womens’ tennis, with 12 nations competing to win the coveted BJK trophy over 6 days of World Class action. Grapefruit were responsible for initial scoping through to the delivery and installation of all aspects of venue branding, transforming the Emirates Stadium into a colourful venue to host the biggest tournament in women’s tennis.


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Our team worked closely with the LTA and the design agency to undertake a rigorous colour matching process to ensure high quality and consistent colour outputs over various substrates. Once complete, over 500 artwork files were processed, 2000sqm of banners printed, 1800sqm of vinyl coverings and various other media installed onsite to transform the Emirates Arena into the perfect stage for athletes, officials and spectators.

Grapefruit’s experienced onsite Project Management team led an installation crew of 12 over 6 days, working closely with the client and other contractors to ensure the venue was dressed and ready to welcome the eyes of the world and provided the perfect setting for an impressive showcase of talent.

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