Grapefruit Logo



Sustainable Vinyl Branding

King’s College London is a prestigious educational institution known for its commitment to innovation and sustainability. With a fleet of new electric vehicles, they were seeking a partner to provide environmentally friendly branding solutions that align with their values and goals. The primary challenge was to find a branding solution that was not only visually appealing but also aligned with King’s College’s sustainability objectives.

We partnered with King’s College London to deliver fully recyclable vinyl branding for their electric vehicle fleet. Through collaborative efforts and shared goals, we worked towards creating a solution that would minimise environmental impact while maintaining high-quality branding standards.

Grapefruit worked with Metamark to select eco-friendly vinyl materials that were fully recyclable without compromising on quality or durability. Using the chosen recyclable materials, we produced high-quality vinyl branding that met Kings College’s branding standards. Using state-of-the-art technology and sustainable materials, we produced the vinyl branding and efficiently installed it on King’s College’s electric vehicles.

At the end of the branding’s lifecycle, Metamarks’ Metastream Recycling Scheme facilitated the collection and recycling of the vinyl materials, ensuring they were reused in an environmentally responsible manner
The vinyl used for branding is fully recyclable, so better for the environment and reduces waste.