Creative
Production
Installation
INEOS 1.59
The role of the car INEOS 1:59
The INEOS 1:59 Challenge was a successful 2019 attempt by Kenyan athlete Eliud Kipchoge to break the two-hour mark for running the marathon distance. The event was specifically created for Kipchoge and held in Vienna, Austria, in October 2019.
We got involved and were presented with 2 state of the art Audi E-Trons. Our first hurlde…. they were both black! After securing designs from the team at INEOS 1:59 we got to work wrapping the cars white and overlaying the branding fit for the event.
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Knowing the cars would have thousands of cameras on them for the event it was essential we delivered this to both ours and INEOS’s extremely high standards, as always, the tight time scales and exacting specifications led to an exciting project for the team.
We like to think our work with the cars helped Eliud push those final few miles!
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