Grapefruit Logo

Our Commitment

Sustainable products & practices

At Grapefruit Graphics, we are dedicated to providing solutions that are tailored to the unique needs of our customers. We offer a range of innovative and creative options that can be customised to meet the specific requirements of each project.

Our solutions are designed to be efficient, effective and sustainable, ensuring that our customers achieve their goals while also minimising any negative impact on the environment.

We are constantly looking for ways to improve our products, processes, and services to ensure that we are providing our customers with the best possible experience.

At Grapefruit Graphics, we strive to be a company that operates in the most sustainable way possible. Our mission is to provide the highest quality in-house branding service, and we are dedicated to being involved in every step of the way while providing sustainable options.

We are proud to hold the following certification ISO certifications for 14001 Environmental & 20121 Sustainable Events, ISO 9001 Quality management System & ISO 45001 Health & Safety.

At Grapefruit, we understand the significance of taking action to address climate change.
That’s why we have joined the SME Climate Commitment, a pledge to minimise our environmental impact and ultimately become carbon neutral by 2050.

We support the Ocean Conservation Trust’s Blue Meadows project as a delivery partner. Protecting the environment and preserving vital habitats like seagrass beds is crucial for maintaining a healthy ecosystem.

As proud supporters of the Final Straw Foundation, we are thrilled to announce our participation in our inaugural company Beach Clean event along the picturesque South Coast in 2024. We recognize the pressing need to combat plastic pollution and safeguard our oceans and marine life. This beach clean embodies our company values of environmental stewardship, community engagement, and sustainability.

As a company in the events industry, we understand the importance of creating visually striking branding and products that are also eco-friendly.

We are committed to providing greener alternative products that contribute to a sustainable future. We will continue to research and implement sustainable materials, production methods and logistical solutions to make sure our products are visually impactful and more environmentally friendly.

Delivering high quality branding & sustainable solutions across the globe

In 2022, we proudly recycled 39% of our production waste, reflecting our commitment to sustainability and responsible resource management. Building on this foundation, we are dedicated to further enhancing our environmental performance by striving to increase our recycling rate of production waste to 80% by the end of 2025. One key strategy in achieving this ambitious goal is our proactive utilization of products that can be recycled through the MetaStream scheme. By actively incorporating recyclable materials into our production processes and encouraging their use throughout our supply chain, we aim to minimize waste generation and maximize resource recovery. Through these concerted efforts, we are not only reducing our environmental footprint but also demonstrating our steadfast dedication to advancing circular economy principles and creating a more sustainable future for generations to come.

Most products can be recycled if segregated and disposed of correctly and responsibly, including pvc. Avoiding pvc products is not always the best answer, they have their purposes and are ideal for long term branding.

PVC banners can be collected and recycled into useful products such as traffic cones, flooring for horses stables, dumbells, and punch bags.
While avoiding PVC products is not always the best answer, they have their purposes and are ideal for long-term branding. It’s important to remember that recycling and repurposing products correctly and responsibly is key to being environmentally friendly.

#ReduceReuseRecycle

PVC VS PVC Free

At Grapefruit we are passionate about the environment and strive to keep as much material out of landfill as possible! If recycling the product is not feasible, our commitment to sustainability drives us to select the next most environmentally friendly option available

PVC

In instances where PVC remains the optimal choice, conscientious decision-making can mitigate environmental impacts through effective recycling initiatives like the Metastram Recycling Scheme. By participating in this program, PVC films can be fully recycled, minimizing waste and promoting circularity within the production cycle. This approach not only preserves the inherent advantages of PVC, such as its durability and versatility but also aligns with sustainability goals by reducing the need for virgin materials and minimizing environmental footprint. Through thoughtful selection and responsible recycling practices, PVC products can continue to deliver unparalleled performance while contributing to a more sustainable future.

PVC Free

PVC contains toxic additives such as phthalates and heavy metals, which can leach into the environment and harm ecosystems and human health. In contrast, PVC-free alternatives are typically made from safer, more environmentally friendly materials such as polyethylene or polypropylene, reducing the release of harmful chemicals into the environment. PVC-free vinyl and banners are often more easily recyclable. By choosing PVC-free options, businesses and individuals can demonstrate their commitment to sustainability and contribute to a healthier planet for future generations.

Self Adhesive Vinyl recycling process


At Grapefruit we have teamed with MetaStream®, from Metamark, they help make recyclable liveries and commercial graphics for our customers. When the campaign’s over, or the livery retired, the graphics supplied are recovered and MetaStream® turns them into hard-working articles that can themselves be recycled at the end of their lives. No landfill. No incineration.

ECO Knitted Polyester

Eco Knitted Polyester is an environmentally-friendly option for display materials, as it is made with 100% recycled waste. In fact, approximately 2 plastic bottles are recycled to produce every 1 square meter of fabric. Not only is it produced sustainably, but it is also 100% recyclable, making it a highly sustainable choice. It is tear-proof, waterproof, washable, reusable and commonly used in the events and exhibition industry.

It is perfect for a wide range of products, including flags and banners. The fabric is able to hold vibrant colors and crisp designs, ensuring that your branding stands out. By choosing this product, you can be confident that your display will not only look impressive, but it will also be environmentally sustainable.

PVC Free Boards

Polyline boards, made from polypropylene, are an ideal choice for long-term branding inside and outside. They come in various thicknesses and sizes and can be directly printed on using UV flatbed printing. They offer a great alternative to PVC foamex boards.

Honeycomb Boards

Lightweigh and constructed using a honeycomb core that is made from 100% recycled newsprint. It can be used for flat sign branding or creating POS displays by slotting together or layering. Suitable for direct to board UV flatbed printing. 1mm – 10mm thicknesses available.

Black backed polyester

Knitted polyester with black block-out technology is ideal for eliminating transparency and preserving image quality when used for backlit or outdoor applications. It’s perfect for events, exhibitions, and trade shows, and when used with banner stretch framework, it provides an even tension and a wrinkle-free finish.

Floor Graphics

When it comes to floor branding, there are multiple options available that are cost-effective and eco-friendly. One option is the use of aluminum film with a textured surface and aggressive adhesive, which is perfect for long-term branding in places like stadiums where it needs to withstand heavy foot traffic and stay durable.

Alternatively, the use of a PET film with a clear repositionable adhesive is a popular choice for short-term branding and is often used in retail settings for seasonal promotions and offers. The clear adhesive allows for easy removal and repositioning, making it a versatile option for temporary branding.

Regardless of solution, it’s important to consider slip ratings and certifications when selecting a product for floor branding. These ratings and certifications determine the suitability of a product for a specific environment, and ensure that the customers are safe and that there are no potential hazards. By taking these factors into account, you can ensure that your floor branding is effective and safe for everyone.

Speak to the team for more details and specific requirements regarding fire and slip ratings.