Circular Fleet Branding.
Circular fleet branding refers to a sustainable, eco-friendly approach to vehicle branding that emphasises the entire lifecycle of the branding materials.
It involves designing, producing, using, and then recycling or repurposing these materials to minimise environmental impact. This concept aligns with the broader principles of the circular economy, which seeks to reduce waste and make the most of resources.
At Grapefruit we have teamed with MetaStream®, from Metamark, they help make recyclable liveries and commercial graphics for our customers. When the campaign’s over, or the livery retired, the graphics supplied are recovered and MetaStream® turns them into hardworking articles that can themselves be recycled at the end of their lives. No landfill. No incineration.
With over 25 standard colours, including gloss, matt, and metallic finishes, and the capability for digital printing, vehicle branding offers limitless possibilities to make your business stand out. This flexibility allows you to create highly customised, eye-catching designs that not only enhance your brand visibility but also convey your brand’s personality and message effectively. Whether you’re aiming for a bold and vibrant look or a sleek and professional appearance, the variety and customisation options available ensure your branding efforts are both
impactful and memorable.
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Let us know what you need and we’ll show you what we can do