Polo in
The Park

With our in-house project management, design, production, and installation teams, we've helped shape the visual identity of Polo in the Park into one of London's premier summer sporting events.

With our in-house project management, design, production, and installation teams working together, we helped transform the venue into one of London’s most recognisable summer sporting events. Every branding element was carefully planned to create a premium, welcoming experience for visitors, sponsors, players, and hospitality guests.

Our work this year included large-format venue branding, entrance features, hospitality graphics, sponsor branding, illustrated site maps, wayfinding, directional signage, and pitchside graphics. Every element was designed to work together, creating a consistent visual identity across the entire event.

Preparation begins well before the first match. During the build period, our installation team carefully coordinated the placement of branding throughout the venue, ensuring every graphic, sign, and structure was installed safely, accurately, and to the highest standard. From the moment guests arrived, the branding helped guide the visitor journey while showcasing partners and enhancing the overall event atmosphere.

Sustainability continues to play a key role in how we deliver the event. Wherever possible, existing structures and branding hardware are reused, with graphics refreshed each year to reduce waste without compromising quality. Materials are selected with longevity in mind, and reusable assets are carefully stored, maintained, and prepared for future events. By combining thoughtful design with efficient production and logistics, we’re able to reduce environmental impact while delivering a premium finish year after year.

Once the event concludes, our work continues with the careful removal, inspection, and storage of reusable branding ready for the next edition. This approach allows us to continually refine and improve the event while maintaining consistency and reducing unnecessary waste.

We’re incredibly proud to have supported another successful year of Chestertons Polo in the Park, and we’d like to thank Sportgate International for their continued partnership and trust. We look forward to building on another fantastic event in the years ahead.