We brought SailGP Technologies’ brand to life throughout their headquarters.
In 2024, SailGP Technologies - the engineering and innovation powerhouse behind Sail GP’s high-performance racing - relocated its global operations from New Zealand to a new, purpose-built $10 million facility in Southampton, England.
We were commissioned to deliver a complete interior branding solution that married aesthetic appeal with functional purpose – creating an inspiring workspace that matched Sail GP’s identity and technical excellence.
With over 100 world-class specialists working on the design and construction of the league’s cutting-edge F50 catamarans, the facility needed to reflect the precision, energy, and innovation of the sport itself.
From the outset, the brief was clear: combine the spirit of high-performance racing with the practical needs of a high-tech boat-building environment. The new space had to be visually striking, motivational for the team, and technically effective. We transformed common areas – including meeting spaces, reception zones, and collaborative hubs with vibrant wall wraps, glass manifestation and wayfinding signage. We also provided multiple large-format prints showcasing dynamic race imagery that communicates Sail GP’s global identity and technological prowess. These elements created a visually cohesive environment that reinforces brand pride and excitement among staff, visitors, and partners.
In addition to the aesthetic components, we provided vital technical markings throughout the facility’s production zones. These included floor decals, safety identifiers, and zoning markers tailored to the operational needs of the boat-building team working on the league’s iconic F50 foiling catamarans.
To ensure a seamless brand experience from the moment visitors arrive, we also delivered a full suite of external graphics. This included perimeter scrim to secure and visually enhance the facility’s boundaries, large-scale container banners that showcase the Sail GP brand and key messaging, and custom car park signage to assist with wayfinding and site organisation. These outdoor elements not only reinforced the brand presence but also provided practical support for staff, partners, and guests navigating the site.
The final installation delivered a cohesive branded environment that blends high-performance visuals with practical functionality. The new interior not only energises employees and impresses visitors but also enhances workflow and clarity for the technical teams on site.
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