Sail
GP

This makes Sail GP is a perfect partner for Grapefruit, united by our passion for sustainable creativity and eco-conscious branding. From the start, we aimed to create strong visual impact without compromising the environment.

Our partnership with Sail GP spans multiple years and locations, with events taking place in some of the world’s most iconic waterfront cities. Whether it’s Sydney, San Francisco, or Saint-Tropez, we’ve consistently delivered branding that not only reflects the excitement of the race but also the values behind it. Each location presents unique logistical and environmental challenges, and our team works tirelessly to tailor solutions that are both innovative and responsible.

Every asset we produce – from vibrant wayfinding signage to sponsor backdrops and crowd engagement pieces – is crafted with sustainability in mind. We use recyclable, reusable, and responsibly sourced materials wherever possible, without compromising on quality or visual appeal.

We are proud not only to provide vibrant, high-impact shore-side branding, but also to have the rare privilege of branding some of the finest racing boats in the world. Over the years, Grapefruit has worked on dozens of Sail GP’s cutting-edge F50 foiling catamarans, applying team branding, national colours, and sponsor graphics with the same care and precision as our onshore installations. Each vessel represents a pinnacle of engineering – and our work must meet that same standard.

Our role has grown year after year, a testament to the trust and alignment between us. We’re proud to contribute to an event that pushes boundaries – not just in sailing performance, but in how major sporting events can lead the way in sustainability. Grapefruit looks forward to many more years of delivering branding that’s bold, beautiful, and built with the planet in mind.