In anticipation of Silverstone 2024, we were commissioned by Gorilla Events to produce high-impact branding for key areas of the event.
Our most significant part of the project was ‘The Garage,’ an exclusive space showcasing some of the most impressive cars in the world.
From the onset, our project manager played a crucial role in ensuring seamless communication and alignment with Gorilla Events. Through continuous engagement, we were able to fully visualise and actualise the client’s vision, ensuring that every detail met their expectations.
To bring ‘The Garage’ to life, we designed and produced several branding elements; Printed Header Boards and Frames were strategically placed to enhance visibility and provide clear, cohesive branding and wayfinding across the front of the marquee. Digitally printed Gable End Graphics and polyester banner walls to echo the brand across all elevations.
One of the most significant challenges we faced was the production and installation of the large fitted marquee end banners in ‘The Garage’ and ‘The Paddock’. The sheer scale of these banners, measuring a whopping 45 meters by 3m, presented its own set of struggles. Before printing, careful consideration was given to the creative design, focusing on the a couple of key aspects to ensure a high-quality finish. Adequate bleed was incorporated into the design to allow for any cutting discrepancies and to ensure the graphics extended seamlessly to the edges and specific finishing details, such as reinforced edges and secure attachment points, were planned meticulously to ensure durability and a polished look.
Our team meticulously planned and executed the installation of these branding elements. Given the busy site, we carefully considered all aspects, including the use of safe access equipment. Our installers, certified with PASMA, utilised our own tower frames to ensure safety and efficiency. By combining bespoke timber frameworks with existing marquee fixings, we secured the graphics and banners, achieving a visually striking result. The next phase involves a successful breakdown of the event, ensuring everything is dismantled safely and efficiently. The branding at Silverstone 2024 was a resounding success. This project highlighted the importance of close collaboration and clear communication in achieving exceptional results. Working with Gorilla Events to deliver a branding experience that stood out in one of the most prestigious automotive events in the world.
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